BOSTON — March 8, 2011 — Global education leader Houghton Mifflin Harcourt (HMH) and Singapore−based EyePower Games are working together to digitize many of HMH′s Storytown Readers — level−graded books used in English language lessons in schools worldwide— into Moo−O stories. Moo−O is a flagship product of EyePower and is designed to motivate children to learn through play and to read through the power of immersive technology. A first−of−its−kind product, Moo−O has captured the acclaim of teachers from countries such as Australia, Canada, New Zealand, Singapore, the United Kingdom and United States. “Moo−O is able to get students to collaborate, read and speak in such a unique fashion that it has brought out the best in so many students,” said Dr. Chris Loots of the Navajo Elementary School in Scottsdale, Arizona, who specializes in Curriculum and Instruction. “Being able to see themselves come alive in the stories is very exciting for them, as well as for their families and their classmates. I see an increase in self−confidence each time they produce another story.” This strategic relationship helps EyePower bring the educational benefits of Moo−O to schools in the US and around the world that are already using HMH Storytown Readers. Moo−O is already distributed in the US by HMH′s Learning Services division. “As the promoter of Singapore′s media industry, we are proud that HMH and EyePower are extending the international footprint of Made−by−Singapore serious games solutions,” said Thomas Lim, Senior Director of Interactive Media and Games for the Media Development Authority of Singapore. “We will continue to support companies like theirs who are making a positive difference in the way children learn through play.” “HMH and EyePower create a formidable team to further transform the learning experience for students nationwide,” said James Ruddy, Senior Vice President from HMH. “Our best−in−class content, combined with EyePower′s proven technology, will provide enriching and engaging instruction that prepares students to become productive, 21st−century global citizens.” Beyond the school market, HMH and EyePower plan to bring HMH′s content and Moo−O to the home market, allowing families to come together to bring stories to life, but most importantly, to instill the fun of reading in children. About EyePower Games Established in May 2004, EyePower Games aspires to create a truly participative and collaborative technology platform that can be harnessed to enable users to experience media−enriched immersive environments, that enhance learning and collaboration. Capitalizing on its unique imaging technology, it produces NewsMaker (www.AboutNewsMaker.com) and Moo−O (www.Moo-O.com) − targeted strategically for use in the teaching of language arts and language across the curriculum − that have recently won awards in United States for being outstanding educational software. EyePower Games continues to create impact in the educational software industry through its innovative partnerships of video technology with innovative educational software design that empowers learners of the 21st century. EyePower Games has a subsidiary, EyePower, Inc., that was incorporated in the State of Arizona in November 2008, and has Arizona State University as a shareholder. About Houghton Mifflin Harcourt Houghton Mifflin Harcourt is a global education and learning company that is leading the way with innovative solutions and approaches to the challenges facing education today. The world’s largest provider of educational products and solutions for pre-K–12 learning, Houghton Mifflin Harcourt develops and delivers interactive, results-driven learning solutions that advance teacher effectiveness and student achievement. Through curricula excellence and technology innovation, Houghton Mifflin Harcourt collaborates with school districts, administrators, teachers, parents and students. Today, HMH education products and services are used by 57 million students throughout all 50 U.S. states and 120 countries. With origins dating back to 1832, the Company also publishes an extensive line of reference works and award-winning literature for adults and young readers. For more information, visit www.hmhpub.com. About MDA The Media Development Authority of Singapore (www.mda.gov.sg) promotes the development of vibrant and competitive film, television, radio, publishing, music, games, animation and interactive digital media industries in Singapore. It has developed an industry masterplan, Singapore Media Fusion 2015 (www.smf.sg) to advance this goal. MDA also promotes a connected society, consumer choice and a pro−business environment.
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