NEW YORK — With more than 65 million cookbooks sold since 1950, Betty Crocker is both an American cultural icon and touchstone for home cooks. Today, Houghton Mifflin Harcourt (HMH) has announced the addition of a new digital offering to its prized Betty Crocker cookbook collection with “The 20 Best” eBook series. The series features 20 original eBooks, each with 20 recipes, covering a wide range of topics from the 20 Best Pizza Recipes to 20 Best Birthday Cake Recipes for Kids. Recipes are hand-selected by Betty Crocker cookbook editors and organized by topic with gorgeous full-color photographs to accompany each recipe. At just $0.99 each, they are easy to follow, concise and affordable. And this June, 20 Best Summer Drinks will be free to download all month.
"Generations of home cooks have found help and inspiration in the kitchen from Betty Crocker's tested, no-fail recipes,” says Natalie Chapman, HMH Vice President and Culinary Publisher. “We are delighted to be able to present a contemporary, appealing collection of terrific recipes to meet the widely varying needs of today's busy, digitally savvy food lovers."
This handy series is perfect for those who may know what they want to make, such as brownies or cupcakes, but want a fun, new twist on classic recipes. They are sure to find exactly what they’re looking for in 20 Best Brownie Recipes or 20 Best Fun Cupcake Recipes. But the series is also great for those looking for inspiration for special occasions with such topics as 20 Best Baby Shower Recipes and 20 Best Bridal Shower Recipes. Instead of getting lost in an online search, readers can turn to the curated “20 Best” for a reliable and time-saving way to cook.
Select from the hottest kitchen topics (20 Best Gluten-Free Dessert Recipes) as well as perennial favorites (20 Best Slow Cooker Recipes) and seasonal treats. For summer, readers can wow guests with a refreshing Lemon-Ginger Tingler or spice up cocktail hour with a delicious Thai-Basil Mojitarita from 20 Best Summer Drink Recipes, or choose some great outdoor eating from 20 Best Grilling Recipes or 20 Best Frozen Pop Recipes. And readers can get creative with Sunnyside-Up Bacon Cupcakes from 20 Best Fun Cupcake Recipes or Betty’s adorable Baby Bootie Cake from 20 Best Baby Shower Recipes.
The complete series includes 400 all-time favorite recipes, all of which have been tested and perfected in the famous Betty Crocker Test Kitchens. This series really does offer the best-of-the-best with both variety and creativity.
View a complete list of all the books in the “20 Best” eBook series.
About Houghton Mifflin Harcourt Trade Publishing
For nearly two centuries, Houghton Mifflin Harcourt’s Trade division has published some of the world’s most renowned novels, non-fiction, children’s books and reference works in hardcover, trade paperback, and eBook formats. Its distinguished author list includes eight Nobel Prize winners, forty-seven Pulitzer Prize winners, thirteen National Book Award winners, and more than one hundred Caldecott, Newbery, Printz, and Sibert Medal and Honor recipients. HMH publishes such distinguished authors as Philip Roth, Temple Grandin, Tim O'Brien, and Umberto Eco, and a celebrated roster of children’s authors and illustrators including Lois Lowry, Chris Van Allsburg and David Wiesner. HMH is also home to The Best American series®; The American Heritage® and Webster’s New World™ dictionaries; Betty Crocker®, Better Homes and Gardens®, How to Cook Everything®, The Gourmet Cookbook, and other leading culinary properties; the Peterson Field Guides®; CliffsNotes; books by J.R.R. Tolkien; and many iconic children’s books and characters including Curious George®, The Little Prince and The Polar Express. For more information, visit www.hmhco.com.
About Betty Crocker
Since her creation in 1921, Betty Crocker has enjoyed a distinguished history as a multimedia superstar. Featured in radio, TV, print, and now online, this cultural icon has rightfully earned her reputation as the “Original First Lady of Food.”
With over 65 million cookbooks sold since 1950, Betty Crocker is the name most home cooks across America trust for easy-to-prepare, reliable, and tasty recipes. From the classic Betty Crocker® Cookbook, the BIG RED Cookbook, now in its 11th edition, to a wide range of specialty cookbooks, more than 50 in all, Betty has a cookbook for every taste and occasion. All recipes are developed and meticulously tested by a complete staff of culinary experts, who continually monitor consumer trends and feedback, in the state-of-the-art Betty Crocker Kitchens, based in Minneapolis, Minnesota. Betty Crocker is a registered trademark of General Mills.
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