A dramatic business narrative about the new "race for space," focusing on Elon Musk, Jeff Bezos, and the other major players and corporations who are all desperately competing to either colonize the moon, send civilians into space, or be the first to land a space ship (or human being) on the surface of Mars
The inside story of the new race to conquer space, as Elon Musk and Jeff Bezos spend billions of their own money to explore the final frontier
For the larger-than-life personalities now staking their fortunes on the development of rocket ships, the new race to explore space could be a dead end, a lucrative opportunity — or the key to humanity’s salvation.
Elon Musk and Jeff Bezos take center stage in this fast-paced narrative as they attempt to disrupt the space economy, feed their own egos, and maybe even save the world. We also meet a supporting cast of equally fascinating entrepreneurs, from the irrepressible British mogul Richard Branson to satellite Internet visionary Greg Wyler. All are united in the profound conviction that commercial space transportation will transform our world for the better.
Tim Fernholz’s fly-on-the-wall reporting captures an industry in the midst of disruption, as NASA seeks to preserve its ambitious space exploration program, traditional aerospace firms like Boeing and Lockheed Martin scramble to adapt to new competitors, lobbyists tussle over public funds and lawmakers try to prevent this new space race from sparking global conflict.
With privileged access to top executives at SpaceX, including Musk himself, as well as at Blue Origin, NASA, Boeing, Lockheed Martin, Orbital ATK, Virgin Galactic, Fernholz spins this high-stakes marathon into a riveting tale of rivalry and survival.
Featured on NPR and PBS's SciTech Now, as well as in Fast Company, Forbes, and Inverse.
"Provides smart analysis of the New Space sector as well as historical context about NASA’s triumph and failures."—The New York Times Book Review
"Mr. Fernholz, a reporter at the website Quartz, provides the better organized narrative, centered on the private sector's quest to build reusable rocket technology."
—The Wall Street Journal
“Important and revealing…exciting.”—The Weekly Standard
"...fascinating biographical details about today’s space entrepreneurs...[Fernholz] does a good job of explaining the risks involved in the rocket industry." —The Weekly Standard
"Pass[es] along shiny nuggets about the origins and evolution of the billionaires’ space dreams."—GeekWire
"This book is exemplary journalistic work. Fernholz relates the story of these two self-made companies to the public in a non-biased way. It is evident on every page how passionate Fernholz is about this project and it really shows, yet he maintains an academic, non-intrusive journalistic voice. The narrative flows smoothly and is by no means elitist or exclusive. —Infinite Text
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