The Men Who Would Be King: An Almost Epic Tale of Moguls, Movies, and a Company Called DreamWorks

by Nicole LaPorte

The cinematic saga of DreamWorks where three Hollywood legends – alternately friends and rivals, brilliant and savage – created a studio which proved that in Hollywood business is always a grand performance.

  • Format: Paperback
  • ISBN-13/ EAN: 9780547520278
  • ISBN-10: 0547520271
  • Pages: 516
  • Publication Date: 05/24/2011
  • Carton Quantity: 24

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About the Book
About the Author
Excerpts
Reviews
  • About the Book

    Former Variety reporter Nicole LaPorte draws from years of inside-the-filmmakers-studio access to spin a smart, gritty tell-all about a clash of industry titans in The Men Who Would Be King.

     

    DreamWorks—the mega-million-dollar brainchild of Steven Spielberg, Jeffrey Katzenberg, and David Geffen—heralded a new age of entertainment empires when it launched in 1994, and their competitive strategy was fierce. For avid business readers, among others, seeing David Geffen in action as he seduces investors like Microsoft's Paul Allen and takes on CAA's Michael Ovitz is worth the price of admission. Their creative battles cost them untold billions on the way to the box office, but this is no rags-to-riches story: in fact, as they grow DreamWorks into one of the most influential film brands operating today, these rich men get richer, even as the stakes get higher.

  • About the Author
  • Excerpts

    THE EMPEROR IN AUGUST
    In “the industry,” there are the pictures, and then there is the big picture: the movie-like drama of ambition and retribution that is Hollywood life. In the course of this performance, skinny kids from the outer boroughs are transformed by force of will and sleight of hand into moguls and billionaires. Kings leave the stage against a backdrop of subtle maneuvers. Fathers and sons wage war. Deals and negotiations become dramas staged by players adept at manipulating realities. What motivates them? Of course: money and power. But there is more. They crave the special kind of recognition that comes with ruling their world.

    In the fall of 1994, during the warm, dry months when Hollywood's most ambitious project in decades - a new superstudio called DreamWorks - was in its inception, a monarch was preparing for his bows. For much of the previous half century, Lew Wasserman had been chief of MCA/Universal, the town's most formidable entertainment conglomerate. The onetime theater usher was inextricably linked with the myths and the memories, the scandals and the lore that define Hollywood. His grandeur had both intimidated and inspired. Jack Valenti, former president of the Motion Picture Association of America, would refer to him as “Zeus.”
     Many of Wasserman's would-be heirs had modeled themselves after the slender man with the bright-white pompadour and signature black-framed glasses. These men had waited in the wings for the old king's inevitable drift from center stage. That moment seemed near at hand. The old guard was fading. For Sale signs announced opportunities. Foreign investors were calling. Ownership had become the obsession. It was not enough now to occupy the corner office; it was necessary to own it, the building, the lot. This was the New New Hollywood. The dealmakers had replaced movie stars as the jet set. Americans consumed box-office rankings with more interest than reviews. Vanity Fair and The New Yorker gave studio executives' exploits the scrutiny once lavished on Elizabeth Taylor's romances and the latest Kennedy rumors.
     At the talent agencies, there were whispers: superagent Michael Ovitz, who had built Creative Artists Agency (CAA) into the ruling talent agency, was now positioning himself for his own starring role. He wasn't the only one.

    On the morning of October 10, a rare trio - Steven Spielberg, David Geffen, and Jeffrey Katzenberg - drove up the long driveway off North Foothill Road in Beverly Hills. Their destination: the glass-walled mansion where Lew Wasserman lived with his wife, Edie, Hollywood's first lady. It was located, fittingly, next to Frank Sinatra's old place. Here, where the palms sheltered perfect fl owers and the license plate on the white Mercedes roadster read MCA 1, it was almost possible to hear the voices of Old Hollywood, the patter of Bob Hope, the crooning of Bing Crosby. The halls were lined with paintings by Degas and Matisse. But the art most remarked upon by visitors was the portrait of Wasserman by Bernard Buffet, a gift from Alfred Hitchcock.
     Walking toward the entrance, the three men would have missed the backyard's ornamental pond, home to hundreds of brilliantly colored Japanese koi, which reliably spawned after visits from President Bill Clinton, for whom the Wassermans had held fundraisers. “You have the same effect on fish as you do on women,” Wasserman once told his friend. (Later, when Clinton asked what could be done to get more movies made in Arkansas, Wasserman replied, “Not much.”)
     The visitors were on a diplomatic mission requiring deference and grace. They hoped to present to Wasserman - godfather, benefactor, friend of popes, mobsters, Reagans and Monroes - their plan for the first new Hollywood studio in sixty years. Wasserman's ways were writ large in this town and few had taken more cues from him than the three men now making their approach. Schooled in the arts of éminence grise, they understood what was to be gained through observation of and counseling by the elders, the Lears, Prosperos, and Don Corleones, who tended to exact both obeisance and gratitude in complicated ways.
     Wasserman, whose brass knuckles had long been replaced by polished fingernails, was the undisputed Hollywood paterfamilias. Yet time was finally having its say. Eighty-one years of age, he had been hospitalized for cancer, but the state of his health was not the only thing under scrutiny by observers. Once the master of the negotiating table, Wasserman had been slipping since 1990, when he had, albeit reluctantly, sold MCA to Japan's Matsushita. Call it a disaster - “the dumb thing I did,” Wasserman admitted. It took time for those accustomed to his flamboyant imperiousness to adjust to the fact that Lew Wasserman and his deputy, MCA president and COO Sidney Sheinberg, were lacking what Hollywood most prized in its patriarchs: absolute control.
     Wasserman's guests hoped to inherit part of his legacy. They had large ambitions that had only recently converged on the idea of creating, together, a company, and their joining forces in this new venture would have a major impact on Hollywood, and major implications for Wasserman. Geffen's and Spielberg's respective music and film companies, Geffen Records and Amblin Entertainment, were under the MCA/Universal umbrella. Spielberg, who called Wasserman his “guardian angel,” had barely left the Universal lot since, as a college kid self-conscious about his “schnoz,” he'd sneaked past the gate using a briefcase as a prop. Anything vaguely resembling a defection on Spielberg's part would not be welcome news to the studio. There was enough trouble with the Japanese.

    Picture a sunny California day with Steven Spielberg whizzing through the Universal lot. His sports car hits a speed bump and he bangs his head. By the next morning, all the speed bumps on the lot have been removed. The vignette, perhaps apocryphal, suggests the lengths to which MCA/Universal had been willing to go to make Spielberg feel protected and at home. The director was closest with Sheinberg, who got him his first directing job (on TV's Night Gallery), in 1969. But according to Connie Bruck's When Hollywood Had a King, the director maintained that it was Wasserman who had saved him when guest star Joan Crawford found out he was a first-timer. “I could tell,” recalled Spielberg, “that Joan was going to . . . raise hell. Lew had been her manager, he was the one who got the call.”
     Wasserman told his diva to behave, as it was she who was in danger of being replaced. “From that day on,” said Spielberg, “Joan Crawford treated me like King Vidor.”
     Wasserman, who believed in investing in the best, had been prescient. Since his beginnings, from Jaws and E.T. on, Spielberg had brought in billions. As a director, he alternated between extraterrestrial fare (Close Encounters of the Third Kind), thrill rides (the Indiana Jones series), and dramas (Empire of the Sun, The Color Purple). As a producer, he offered family fun (Back to the Future, The Goonies, Gremlins). His maturation held further magic: the previous year, his movies had won ten Oscars, three for the year's highest-grossing film (Jurassic Park), and seven for the most acclaimed (Schindler's List). Never had he been more revered.
     Spielberg called MCA his “homeland,” and so Wasserman and Shein berg had made it, building a $4 million complex on the Universal lot to house his production company, Amblin. Homey and eucalyptus- shaded, it was modeled on George Lucas's Skywalker Ranch, and was similarly awash in splendid gadgetry. Spielberg, seemingly satisfied and quite productive, rarely left home. His life was as comfortable as his stonewashed jeans; his contra...

  • Reviews

    "Want to know how business really works in LaLa Land? Read this book"
    --Liz Smith, wowOwow.com

    "LaPorte's lenghty narrative is the definitive history of the studio, an achievement of dispassionate reporting in the genre of corporate decline-and-fall...Hollywood, with its penchant for sunny publicity and an obsession for secrecy, is a notoriously difficult business in which to uncover the truth...Most reporters are not up to the task. LaPorte is... The Men Who Would Be King will be required reading for anyone interested in the story of DreamWorks."
    --L.A. Times

    "A thrilling ride... The bumbling and infighting are just too good, and sad, to resist... We're privy to some serious dirt. LaPorte has clearly done her homework... The sheer scope and depth of The Men Who Would Be King impresses. No hissy fit escapes LaPorte's gaze. Every time Geffen has a meltdown or A-list stars like Russell Crowe throw trantrums, LaPorte is there to capture it."
    --Boston Globe

    "Daily Beast contributor and former Variety reporter LaPorte penetrates the mysterious inner workings of DreamWorks. . . . LaPorte marshals an awesome body of research to vividly depict DreamWorks’ confused identity, the personality conflicts and ego clashes that raged behind the company’s friendly, low-key exterior . . . Behind-the-scenes glimpses at the productions of such signature DreamWorks films as American Beauty and Gladiator are wonderfully diverting Hollywood dirt, but the heart of the story is simple human ambition. Stories of Katzenberg’s toxic and litigious relationship with former boss and Disney honcho Michael Eisner, Geffen’s mission to destroy agent Michael Ovitz and the rivalry between DreamWorks Animation and Disney’s Pixar are fascinating for their insights into the ways petty personal issues are expressed in multibillion-dollar transactions. In Hollywood, it seems, business is always personal. A gripping account of money, ambition and the movies . . . same as it ever was."
    Kirkus

    "Nicole LaPorte has found a big story—this is the great part—that is even bigger than first appears, the story of DreamWorks being the story of modern Hollywood, which is the dream life of the world. She has climbed into the engine room with pen and notebook and been careful to record the details and dirt, then turned all that into music, the result being a gutsy saga filled with larger than life characters and incident. Read this book only if you want to know what makes our country, as Leonard Cohen sang, the cradle of the best and the worst."
    —Rich Cohen, author of Tough Jews: Fathers, Sons, and Gangster Dreams and Lake Effect


    "Power, grandiosity, arrogance, and incomprehensible ego. It’s Hollywood, of course, and Nicole LaPorte’s exhaustive non-fiction narrative of DreamWorks and the bizarre triumvirate of Spielberg, Geffen, and Katzenberg is stunning. The book reads like a novel and the reporting is impeccable. If you pick up one book about Hollywood, make it this one."
    —Buzz Bissinger, author of Friday Night Lights and former coproducer of NYPD Blue


    "Here is the brilliant, brutal, misguided, narcissistic history of DreamWorks in all its glory, with David Geffen, Jeffrey Katzenberg, and Steven Spielberg working unscripted, without handlers or publicists dimming the lights to a rosy glow. Nicole LaPorte has written a lively, cunning studio history that should be required reading for all students of modern Hollywood."
    —Mimi Swartz, author of Power Failure: The Inside Story of the Collapse of Enron


    "This book has all the right elements: deep-dish research, attitude to burn, page-turning readability, and a great subject. It belongs up there with the classics of Hollywood reportage."
    —Peter Biskind, author of Easy Riders, Raging Bulls: How the Sex-Drugs-and-Rock 'n' Roll Generation Saved Hollywood and Star: How Warren Beatty Seduced America

    "Nicole LaPorte may never be able to eat lunch in Hollywood again, but her potential loss is our gain: The Men Who Would Be King is a riveting and honest portrayal of three of the most powerful men in the entertainment industry. I couldn't put it down and neither will you."
    —William Cohan, author of House of Cards

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