Guerrilla Advertising

by Jay Levinson

In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.

  • Format: Paperback
  • ISBN-13/ EAN: 9780395687185
  • ISBN-10: 0395687187
  • Pages: 304
  • Publication Date: 06/08/1994
  • Carton Quantity: 40

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  • About the Book
    In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.

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