Buy, Buy Baby: How Consumer Culture Manipulates Parents and Harms Young Minds

by Susan Thomas


An investigative journalist examines how marketers exploit infants and toddlers and the broad, often shocking impact of that exploitation on our society

It’s no secret that toy and media corporations manipulate the insecurities of parents to move their products, but Buy, Buy Baby unveils the chilling fact that these corporations are using -- and often funding -- the latest research in child development to sell directly to babies and toddlers. Susan Gregory Thomas offers even more unnerving epiphanies: the lack of evidence that “educational” shows and toys provide any educational benefit at all for young children and the growing evidence that some of these products actually impair early development and could harm our kids socially and cognitively for life.

Underlying these revelations is a dangerous economic and cultural shift: our kids are becoming consumers at alarmingly young ages and suffering all the ills that rampant materialism used to visit only on adults -- from anxiety to hypercompetitiveness to depression.

Thomas blends prodigious reportage with an empathetic voice. Her two daughters were toddlers while she wrote this book, and she never loses sight of the temporal and emotional challenges that parents face. She shows how we can help our kids live at their natural pace, not the frenetic clip that serves only the toddler-industrial complex. Buy, Buy Baby helps us fight the power marketers wield by exposing the false fears they spread.

  • ISBN-13/ EAN: 9780547237954
  • ISBN-10: 0547237952
  • Pages: 288
  • Publication Date: 08/12/2009
  • Carton Quantity: 24
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    Our kids are becoming consumers at an alarmingly young age. Many children are already asking for products by brand name at age two. Toy and media corporations have long manipulated the insecurities of parents to move their products, but Buy, Buy Baby unveils the chilling fact that these companies are now using and often funding the latest research in child development to enable them to sell directly to babies and toddlers. Susan Gregory Thomas presents shocking evidence that some of these products actually impair development and could harm our kids socially and cognitively, for life.

    The good news is that parents can overcome this dangerous economic and cultural shift. Blending prodigious reportage with an empathic voice, Thomas shows how we can help our children live at their natural pace, not the frenetic clip that serves only the toddler-industrial complex. Buy, Buy Baby helps us fight the power that marketers wield by exposing the false fears they spread.

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