Houghton Mifflin Harcourt

Buy, Buy Baby : How Consumer Culture Manipulates Parents and Harms Young Minds

by Susan Thomas

ISBN-13/ EAN: 9780547237954
ISBN-10: 0547237952
Pages: 288
Publication Date: 08/12/2009
Carton Quantity: 24

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Our kids are becoming consumers at an alarmingly young age. Many children are already asking for products by brand name at age two. Toy and media corporations have long manipulated the insecurities of parents to move their products, but Buy, Buy Baby unveils the chilling fact that these companies are now using and often funding the latest research in child development to enable them to sell directly to babies and toddlers. Susan Gregory Thomas presents shocking evidence that some of these products actually impair development and could harm our kids socially and cognitively, for life.

The good news is that parents can overcome this dangerous economic and cultural shift. Blending prodigious reportage with an empathic voice, Thomas shows how we can help our children live at their natural pace, not the frenetic clip that serves only the toddler-industrial complex. Buy, Buy Baby helps us fight the power that marketers wield by exposing the false fears they spread.

Susan Thomas

SUSAN GREGORY THOMAS is an investigative journalist and broadcaster. Formerly a senior editor at US News & World Report and co-host of public TV’s Digital Duo, she has written for several publications, including Time, the Washington Post, and Glamour. She lives in Brooklyn with her two daughters, who are seven and five years old. Read More


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