Houghton Mifflin Harcourt Acquires eBook and Technology Assets from MeeGenius, Strengthens At-Home Digital Content Offering for Early Learners
Acquisition includes more than 700 interactive eBooks for kids ages 2-8
Aug 11, 2015
– Global learning company Houghton Mifflin Harcourt (HMH) has acquired select eBook and technology assets of MeeGenius — an eBook subscription service for children aged up to eight years old. The acquisition marks the Company’s latest investment in high-quality digital content for parents and young learners and supports its ongoing strategic focus on the direct-to-consumer market.
Available in both iOS and Android, the award winning MeeGenius app and subscription service offer mobile access to hundreds of classic children’s stories, MeeGenius originals, and content from authors around the world, enhanced with interactive digital features such as read-along word highlighting, audio playback, and engaging story narration.
“MeeGenius provides a combination of beloved children’s stories and interactive tools that support literacy development and give families a smart array of digital books in one comprehensive offering,” said CJ Kettler, Executive Vice President and Chief of Consumer Brands and Strategy at HMH. “As HMH continues to expand its portfolio of digital consumer products, the incorporation of these MeeGenius assets further strengthens our content offerings beyond the classroom.”
Created by parents and entrepreneurs Wandy Yeap Hoh and David Park in 2010, MeeGenius transforms mobile devices into expansive digital libraries for young learners. The service is currently available online at meegenius.com
, and via the App Store, Google Play, Amazon and the Nook Store.
“When we developed MeeGenius five years ago, our goal was to offer a quality mobile experience for young readers and their families,” said Wandy Yeap Hoh, Co-founder and CEO of MeeGenius. “We are thrilled that our creation is now joining one of the world’s leading providers of educational media and look forward to watching our eBook assets become an integral part of its growing digital content offering for children and families.”
As a leading global learning company, HMH is well positioned to create educational and entertaining content that extends beyond the classroom and meets the needs of young learners, parents and families at home and on the move. Across multiple channels and formats — from mobile apps and web portals to eBooks and paperbacks — HMH provides engaging and inspiring content that parents can trust.
About Houghton Mifflin Harcourt
Houghton Mifflin Harcourt (NASDAQ:HMHC) is a global learning company dedicated to changing people’s lives by fostering passionate, curious learners. As a leading provider of pre-K–12 education content, services, and cutting-edge technology solutions across a variety of media, HMH enables learning in a changing landscape. HMH is uniquely positioned to create engaging and effective educational content and experiences from early childhood to beyond the classroom. HMH serves more than 50 million students in over 150 countries worldwide, while its award-winning children's books, novels, non-fiction, and reference titles are enjoyed by readers throughout the world. For more information, visit www.hmhco.com
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MeeGenius is a popular, “any device” children’s library focused on engaging young readers. Every MeeGenius eBook is available with read-along word highlighting, rich illustrations, and optional “read-to-me” narration. The MeeGenius library works across most phones, tablets and computers – helping to turn anytime into story time.
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