EdWeek Market Brief
Exclusive Analysis: Top 100 Social Media Influencers in the K-12 Market
partnered with the Education Week Research Center to identify which companies are engaging educators best on social media. Using two metrics: the number of Twitter followers, combined with Klout Scores, the top 100 companies were identified, with HMH coming in second place. The article goes on to explain some of the strategies implemented by each company with HMH featured throughout.