Boston -- Apr 28th, 2010 -- Above the Treeline is pleased to announce that Houghton Mifflin Harcourt Trade & Reference Publishers has selected Edelweiss, Above the Treeline&srquo;s interactive publisher catalog system, to publish frontlist and backlist catalogs on the web. With the addition of the Houghton Mifflin Harcourt&srquo;s frontlist and backlist titles, Edelweiss&srquo; web-based publisher catalogs will encompass more than 50,000 titles across 750 imprints from more than 28 publishers.
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Houghton Mifflin Harcourt to Publish Web-Based Catalogs via Edelweiss Interactive Publisher Catalogs
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Retailers, librarians, media and other end users of publisher catalogs will be able to review Houghton Mifflin Harcourt&srquo;s fall 2010 titles via Edelweiss by the end of May.“Edelweiss has a proven record of success in enhancing and potentially replacing traditional hard copy catalogs with web-based tools,” said Laurie Brown, Senior Vice President of Sales & Marketing, Houghton Mifflin Harcourt. “We look forward to selling and promoting our titles more effectively than ever before.”“We&srquo;re proud and excited to have Houghton Mifflin Harcourt choose Edelweiss as its digital catalog solution,” said Above the Treeline CEO John Rubin. “They really represent a tradition of publishing excellence for educational, professional and leisure readers. They also have a reputation for successfully embracing technology, so we feel great about their decision.”
