“Houghton Mifflin Harcourt is a global company, and establishing a regional hub in Seoul will enable us to increase our on-the-ground presence throughout the important Asia Pacific market,” said Barry O’Callaghan, Chief Executive Officer, HMH. “In addition to enabling us to expand our business in a critical part of the world, this office will allow us to better engage with South Korea, a global leader in education.”

The office will conduct sales and marketing efforts as well as enhance HMH’s already broad outreach to the Asia/Pacific market.

HMH currently has 60-percent share of the Korean first language textbook market and is in the process of customizing the Company’s U.S. textbooks for the Korean market by adding additional testing, comprehension and speaking, as well as translation of selected information into Korean. The Company is also actively seeking partners to adapt HMH content for the Korean market on multiple platforms including, books, smart phones, iPhone, iPad, internet, IPTV and multimedia devices.

HMH operates in more than 120 countries globally, and maintains an unparalleled connection to the pulse of the education industry around the world. For example, the Company’s U.S. edition of the most widely used and acclaimed math program in Singapore called Math in Focus — dubbed Singapore Math in the U.S. — is now being distributed by HMH to schools and districts in all 50 states across the country and has generated praise from educators and higher achievement from students.

“Through global partnerships with Ministries and Departments of Education, HMH is working to make education more efficient and accountable and also ensure that students and teachers benefit from the best pedagogical solutions,” said Terry Nealon, Senior Vice President, HMH International Publishers. “Ultimately, HMH’s goal in Asia is to be the leading curriculum provider to private and national school systems and our expansion in Asia is an exciting step toward that goal.”